Anita has worked with Nine Lives Media since it began in September 2007. She is responsible for setting up and running the company's finances, overseen by Cat Lewis. Coming from a background in accounting, Anita began working in television in 1993 for Barraclough Carey North, and over the years, has built up a fantastic reputation within the industry. Anita has worked across various genres and has been responsible for looking after several independent production companies.